BRANDING A MASTER’S PROGRAM

The challenge was to develop a brand identity and message for a new master’s program at Harvard Medical School. The goal was to create awareness, distinguish them from their competitors (including Harvard itself), and attract a targeted audience to consider Harvard in this relatively new and exciting field of Medical Bioinformatics.
We chose to use the power of data to communicate in a very interesting and unexpected way, Harvard’s unique benefits and how their students can make a difference in patient care.
Our creative execution centered on being able to see what you couldn’t see before. Being able to ask the questions that you didn’t even know to ask yet and finding the answers too. Transformational. To see the unseen.