A digital approach to a
traditional problem.

Increasing admissions during a pandemic

It’s tough enough to increase admissions under normal circumstances, let alone during a pandemic. And with their last marking initiative coming 10 years ago, Mount Alvernia’s admission numbers had dwindled to alarming levels. Our goal was to increase the incoming ninth-grade class to 34 students from the current 17 in eighth grade. To do so we’d need to champion the values/traditions of the all-girls, Catholic
establishment while capturing the attention of young women, and inspiring them in digital landscape that was over-saturated and, frankly, chalk-full of much more interesting topics than school.