Edwards, Angell, Palmer & Dodge

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Challenge: Two prestigious New England law firms merged to create Edwards, Angell, Palmer & Dodge, the sixth largest law firm in Boston. Our challenge was to define their brand and create awareness of the newly formed firm while familiarizing current and prospective clients of EAPD’s distinguishing features.

Solution: A communications message was developed that highlighted the combined strengths, experience, expertise and expanded geographic reach of the new firm while retaining the same values and personal service prior to the merger.

The tagline “Turn on the Power” expressed their energy, strength and vitality and became one of the major unifying elements for all other marketing materials including corporate and practice group advertising.




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