Commerce Insurance


Problem: As deregulation changed the auto insurance landscape in Massachusetts and competition flourished, Commerce Insurance prepared to defend their dominance in the market.

Solution: Print, broadcast and out-of-home campaigns communicated Commerce Insurance's "reassuring" brand promise and further demonstrated the carrier's leadership position. Commerce retained 32% market share.


Radio: copy

Oak Tree








Other Projects for Commerce Insurance





Has disruptive advertising gone too far?
Feb 18 2013
Posted by kaminskybrandgroup

Because it’s the cup
May 05 2012
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Mar 23 2012
Posted by kaminskybrandgroup


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Advertising B2B and B2C print campaings and broadcast
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Print and broadcast integrated advertising campaigns with brand challenges, insights and solutions. Broadcast, Digital and Printed solutions.